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Sergio & Co.
Service

A Brand Is Not a Logo. It Is a Promise Made Visible.

Eight weeks. Total transformation. The identity your business deserves to carry into every room it enters.

Most brands are built backwards — a logo is designed before anyone has asked why the business exists, who it truly serves, or what it stands for in a market full of competitors saying the same things. We start where others skip: with the strategy.

The Journey

Eight weeks. Three phases.

Phase 1

Discovery

Week 1

A 2-hour session that goes far beneath the surface. We excavate the history, the ambition, the customer, the competitor, and the future you are building toward. Nothing is designed until everything is understood.

Phase 2

Direction & Brand Strategy

Weeks 2–3

We spend two weeks in research, validation, and strategic synthesis. What emerges is a complete brand strategy document: your unique positioning, your brand story, your ideal buyer persona, a competitive landscape analysis, and three mood board directions for you to choose from. This is the most intellectually demanding phase — and the most important.

Phase 3

Visual Identity

Weeks 4–8

Three complete logo and identity concepts, developed from your chosen direction. On selection, we build the full visual system: logo variations, primary and secondary typefaces, color palette, photography direction, iconography, website header mockup, social media templates, packaging mockups, and a complete brand identity guide.

Full deliverables.

Brand strategy document (positioning, story, persona, competitive analysis)
3 logo design concepts
Final logo in all formats and variations
Primary & secondary typeface selection
Color palette with usage rules
Photography and iconography direction
Website header mockup
Social media post templates (3 formats)
Packaging mockups (where applicable)
Brand identity guide (PDF)

Common Questions

You have built something that deserves to be recognized.

Let's make it unforgettable.

Begin the Discovery