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Sergio & Co.
Service

A brand that feels clear, polished, and recognizable.

Strategy, voice, visuals, and guidelines for a business that is ready to be seen more clearly.

Strong branding is not just a better logo. It is the way your business explains itself, earns trust, and becomes easier to remember. We start with the strategy so the visuals have something real to stand on.

The Journey

Three clear phases.

Phase 1

Discovery

Week 1

A focused session to understand your history, ambition, audience, competitors, and the future you are building toward.

Phase 2

Direction & Brand Strategy

Weeks 2–3

We turn research into a clear direction: positioning, brand story, ideal customer, competitive context, and three visual mood boards.

Phase 3

Visual Identity

Weeks 4–8

We develop logo and identity concepts from the chosen direction, then finalize the full visual system and brand guide.

Full deliverables.

Brand strategy document with positioning, story, audience, and competitive analysis
3 logo design concepts
Final logo in all formats and variations
Primary & secondary typeface selection
Color palette with usage rules
Photography and iconography direction
Website header mockup
Social media post templates (3 formats)
Packaging mockups (where applicable)
Brand identity guide (PDF)

Common Questions

Make the business easier to recognize and remember.

We will help you shape the strategy and identity around what makes it worth choosing.

Begin the Discovery