(Portfolio) (Brand · Web · Systems · Strategy)

Work

A few recent projects across websites, brand identity, systems, and strategy.

Case studies ↓
Savron Barbershop & Lounge website
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Savron Brand & Web

Brand and website from a blank slate.

Branding•2025

Brand and site launched on time.

Savron Systems
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Savron Systems

A custom NxtSeat build: hiring, CRM, booking, and a launch page.

Web Applications•2025

Hiring admin down about 70%.

Taste Magazine
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Taste Magazine

Launch plan for issue two.

Strategy•2025

Issue two shipped with a plan they can reuse.

Onyx Lifestyle Club
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Onyx Lifestyle Club

Content for a rally. Before, during, after.

Strategy•2025

The event kept reaching people after it ended.

Zen Concierge Recovery
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Zen Concierge Recovery

Site for private at-home recovery care.

Web Design•2025

Inquiries come in more qualified.

Onesie King
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Onesie King

Online store with cart-recovery and repeat-purchase emails.

Web Design•2025

More repeat purchases from email.

Detox Bio Path
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Detox Bio Path

Wellness site built to get first visits to book.

Web Design•2025

A clear site people can trust before they call.

Evermont Landscape
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Evermont Landscape

Landscaping site for local search and leads.

Web Design•2025

They show up when people nearby search.

La Estancia Steakhouse
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La Estancia Steakhouse

Site, content, and email. +$30,000 in new revenue.

Strategy•2025

+$30,000 in new revenue.

Ecuabet
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Ecuabet

Graphics for a sports betting brand.

Graphic Design•2025

One look across promo channels.

Grafti website
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Grafti

Website.

Web Design•
The Chaga Company website
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The Chaga Company

Website.

Web Design•
un-toxic website
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un-toxic

Website.

Web Design•

(Case studies) (Google Ads)

Two restaurants. Two audiences.

Both ran Google Ads on the same small budget, with strategies built around who actually walks through each door.

Low ticket · Ecuadorian restaurant

Great food. Nobody knew it existed.

The food was real, the kind you drive out of your way for once you find it. The problem was nobody was finding it. No reviews, no visibility, no reason to show up on someone's lunch decision.

We built the campaign around the person already looking for them: the nearby office worker, the weekday lunch crowd, anyone searching for something affordable and worth eating. Keywords around price, cuisine type, and neighborhood. Simple and specific.

Who we reachedDay-to-day workers. Lunch and dinner seekers. People who want something nourishing, flavorful, and fair. We targeted by proximity and search intent, and the message matched what they were already looking for.

Revenue brought in

$5,950

Avg. purchase ~$35

Clicks
479
Conversions
170
Cost per conversion
$0.44
Total ad spend
$74.58
Google Ads results for a low-ticket Ecuadorian restaurant

Medium ticket · Argentinean steakhouse

A place for occasions. They just needed to be found.

The steakhouse had everything: quality cuts, a warm room, the kind of place where a dinner actually feels like something. What it needed was to reach the people already planning a night out: a birthday, an anniversary, a date worth remembering.

Different message. We leaned into occasion-based search intent (dining out, special dinner, steakhouse near me) and targeted by household income and proximity.

Who we reachedFamilies celebrating something. Couples looking for a proper dinner. People who eat out selectively and want it to count. The ad spoke to the moment, not just the menu.

Revenue brought in

$8,100

Avg. purchase ~$60

Clicks
533
Conversions
135
Cost per conversion
$1.29
Avg. CPC
$0.33
Google Ads results for a medium-ticket Argentinean steakhouse

Both restaurants are Latino-owned. More tables filled means more shifts covered, and more people discovering food that's been here all along. That part matters to us too.

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